Beginner’s Guide to A/B Testing
A/B Testing is employed to determine the best website layout, messaging, or both to be deployed with the sole purpose of improving conversion rates. The testing could be applied to search ads, website copy, sales emails and more. Here, we’re going to focus on A/B testing as it relates to websites.
First a word on terminology. When we say A/B testing, we mean split testing, or multivariate testing, almost interchangeably, but in reality most of the tests we perform are A/B variety. You can and should change lots of elements, but it is best to change those in one direction. More on that in a future post.
If planned and executed well, A/B Testing can instrumental in website optimization. If done poorly, it can be detrimental at best and downright harmful at worst.
Planning for your A/B test
The first step of implementing A/B tests is to determine what exactly you want to test and...
Continue reading →